Stephan Engl

The Welcome Frog

communication culture

Red door mat with a stylized beige frog in front of dark glass doors.

A typical Chinese “Welcome” door mat in the picture below and a branded interpretation by frog design in their Jing’An district Shanghai studio in the picture above.

Red entrance mat with Chinese characters and the word “Welcome,” viewed from an open doorway.

Zàijiàn China, until next time.

Two mats, two visual languages. What changes when a welcome is designed rather than simply stated?