Stephan Engl

Sometimes it’s just …

organizations technology communication

Open newspaper on a dark red-patterned train seat, with a blue Swisscom advertisement on the right page.

… bad luck. For example when you launch a massive marketing campaign, touting your network to be the best and at the very same day you have to face a massive network break down. Bad luck, indeed.

Close-up of a blue Swisscom newspaper advertisement reading “Das beste Netz der Schweiz. Für Ihre mobile Freiheit.”

Let’s keep calm and carry on – what else could we do?