Which one of the ads above makes it easier to tear-off the number? The degree to which a service provider/requester can ease the process of getting in touch with a potential client? The threshold where pain points are frustrating enough for clients to refuse to … Read More →
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Babel Fishes
In a multicultural country with four official languages you either buckle down to learn them, or you rely on interpreters. The latter is the case for most (official) events. A handy companion during these events is today’s version of Douglas Adams’ babel fish (a Sennheiser … Read More →