Tag Archives: target

Zurich Nerd Party

Nerd Party

The picture above shows an ad for a student party at ETH Zurich. I feel tempted to show up there just to see what kind of audience it *really* attracts. How to target your audience? Who is your audience? Why?

Venice communist mask

Identity = Target

You have probably all heard by now that Google’s CEO, Eric Schmidt, predicted in a Wall Street Journal interview that in the future we may be able to change our name once we have reach adulthood “in order to disown youthful hijinks stored on [our] … Read More