Tag Archives: strategy


Rear. View. Mirror.

What good is a rear-view… …when driving on the highway before pulling over to the fast lane? …when steering an organization into a transformation that fundamentally redefines its business? As an individual or as an organization: knowing where you come from helps you to figure … Read More

Synthesis and Sensemaking

Synthesis. Sensemaking.

The picture above shows the most important slide I created in the last 10 months: a rough outline of my synthesis and sensemaking process. The act of transforming raw data from research into design strategies and design solutions still remains a mystery for most researchers, … Read More

Chile Iquique Bundles

Bundling 101

Different bundles in different markets in different countries. What makes a bundle a good bundle? A successful bundle? From the business perspective? From the user’s perspective? It’s a fine line, indeed.