Tag Archives: insights

Synthesis and Sensemaking

Synthesis. Sensemaking.

The picture above shows the most important slide I created in the last 10 months: a rough outline of my synthesis and sensemaking process. The act of transforming raw data from research into design strategies and design solutions still remains a mystery for most researchers, … Read More

Berne Wo Bisch

Sweet Spot

User statements as part of the exhibition „wo bisch?“ on telecommunication in the Museè de la Communication in Berne. Where is the sweet spot for communicating research data and/or insights? I’ve seen presentations and reports with 200+ pages being ignored and rejected by clients, because … Read More

Switzerland Berne Visual Thinking

Visual Thinking

The contribution a researcher can make to his/her company is limited by many criteria, like asking the right questions and setting up a research agenda that can answer these questions in a timely manner, to name but a few. However, often good research gets ignored … Read More