The contribution a researcher can make to his/her company is limited by many criteria, like asking the right questions and setting up a research agenda that can answer these questions in a timely manner, to name but a few. However, often good research gets ignored … Read More →
Tag Archives: drawing

Visual Thinking
Published 08 Jan 2011
In Berne, Research Methods and Tools.
Tagged communication, deliverables, drawing, insights, synthesis, visual thinking.

Drawn and Written
Published 06 Jan 2011
In Berne, Research Methods and Tools.
Tagged creativity, design, drawing, human centered design, ideation, illustrating, marker, post-it, table, tactile, whiteboard.
Whiteboard tables are something that you really get used to. Currently I am spending a decent amount of time working in a creative, whiteboard-surrounded environment. We call it the “Brand Gym” and it is the place where we teach and practice Human-Centered Design at Swisscom. … Read More →
Out There.
Not in here. The street: office and source of inspiration for the rest of us. A convergence of people, places and (increasingly also) technology. On the road again for the next couple of days. Time off the grid. See you on the other side.