I recently gave a presentation on the role of Design Synthesis during (innovation) projects titled ‘Getting from here to there’. Thanks to @hal1974 for inviting me to the Customer Experience Xchange and for hosting the session. ¡Muchas gracias! to the audience for the lively discussion.
Tag Archives: design synthesis
Synthesis Synthesized
Despite silly season we had a great time during my workshop on design research synthesis at the IxDA Munich meeting. We worked in three mixed groups and we tried to visualize the synthesis process, including input/output, activities, methods and tools used, stakeholders involved, ways of … Read More →






Synthesis. Sensemaking.
The picture above shows the most important slide I created in the last 10 months: a rough outline of my synthesis and sensemaking process. The act of transforming raw data from research into design strategies and design solutions still remains a mystery for most researchers, … Read More →