Tag Archives: design

20120303-Switzerland-Berne-Usability-Fail-0005

Confessions of an Interaction Designer

Post hoc labelling or annotating any kind of interaction design is the ultimate confession that you or your organization: over- or underestimated the target audience – or even worse, didn’t know about them at all. didn’t care about good interaction design: eg. prioritizing business considerations … Read More

Lausanne Smile in the mind

Moooooaaaaaaaarrrr!

A smile in the mind and a recommended read.

Regensburg Greener

Greener III

The extent to which you are different from the others. Behavior. Needs. Purpose. The reason why we need more design research(ers). Market research identifies and acts upon optimal market and consumer leverage points to achieve success. Its definition of success is not absolute, though metrics … Read More

Switzerland Berne Whitetables

Drawn and Written

Whiteboard tables are something that you really get used to. Currently I am spending a decent amount of time working in a creative, whiteboard-surrounded environment. We call it the “Brand Gym” and it is the place where we teach and practice Human-Centered Design at Swisscom. … Read More