Tag Archives: context

China Beijing Brands 2

Philips Backpack Meets Canon Jacket

What objects and surfaces are suitable for branding? How about your private/corporate brand? Which kind of interaction and experience can or should be branded? Now factor in time, context and advertising. Branded new world.

Germany Munich Contextual Advertising

Contextual Advertising I

With “advertising” most of you will associate familiar means, mediums and contexts that have been around for some while. Stuff like magazines, TV commercials and billboards. Pay attention. The density of advertising increases. Our world out there is getting plastered with more and more ads … Read More