The picture above shows the most important slide I created in the last 10 months: a rough outline of my synthesis and sensemaking process. The act of transforming raw data from research into design strategies and design solutions still remains a mystery for most researchers, … Read More →
Tag Archives: analysis
I recently gave a presentation on the role of Design Synthesis during (innovation) projects titled ‘Getting from here to there’. Thanks to @hal1974 for inviting me to the Customer Experience Xchange and for hosting the session. ¡Muchas gracias! to the audience for the lively discussion.
Despite silly season we had a great time during my workshop on design research synthesis at the IxDA Munich meeting. We worked in three mixed groups and we tried to visualize the synthesis process, including input/output, activities, methods and tools used, stakeholders involved, ways of … Read More →
Tomorrow Monday (July 26th) I will be hosting a workshop on design research synthesis during the Interaction Design Association meeting at IDEO Munich. See the official announcement on IxDA Munich or Linkedin. Slides of the presentation will be available here after the workshop. Drop by … Read More →
A timelapse video of yours truly using post-it notes to analyze a large set of mixed qualitative (interviews & observations) and quantitative (survey) data samples. A vertical analysis dives deep into the experience of a single participant, whereas a horizontal analysis uncovers overarching patterns across … Read More →