What objects and surfaces are suitable for branding? How about your private/corporate brand? Which kind of interaction and experience can or should be branded? Now factor in time, context and advertising. Branded new world.
Tag Archives: advertising
With “advertising” most of you will associate familiar means, mediums and contexts that have been around for some while. Stuff like magazines, TV commercials and billboards. Pay attention. The density of advertising increases. Our world out there is getting plastered with more and more ads … Read More →
The picture above shows an ad for a student party at ETH Zurich. I feel tempted to show up there just to see what kind of audience it *really* attracts. How to target your audience? Who is your audience? Why?