With “advertising” most of you will associate familiar means, mediums and contexts that have been around for some while. Stuff like magazines, TV commercials and billboards. Pay attention. The density of advertising increases. Our world out there is getting plastered with more and more ads … Read More →
Tag Archives: advertising
Nerd Party
The picture above shows an ad for a student party at ETH Zurich. I feel tempted to show up there just to see what kind of audience it *really* attracts. How to target your audience? Who is your audience? Why?
Identity = Target
You have probably all heard by now that Google’s CEO, Eric Schmidt, predicted in a Wall Street Journal interview that in the future we may be able to change our name once we have reach adulthood “in order to disown youthful hijinks stored on [our] … Read More →
Philips Backpack Meets Canon Jacket
What objects and surfaces are suitable for branding? How about your private/corporate brand? Which kind of interaction and experience can or should be branded? Now factor in time, context and advertising. Branded new world.