Tag Archives: advertising

China Beijing Brands 2

Philips Backpack Meets Canon Jacket

What objects and surfaces are suitable for branding? How about your private/corporate brand? Which kind of interaction and experience can or should be branded? Now factor in time, context and advertising. Branded new world.

Germany Munich Contextual Advertising

Contextual Advertising I

With “advertising” most of you will associate familiar means, mediums and contexts that have been around for some while. Stuff like magazines, TV commercials and billboards. Pay attention. The density of advertising increases. Our world out there is getting plastered with more and more ads … Read More

Zurich Nerd Party

Nerd Party

The picture above shows an ad for a student party at ETH Zurich. I feel tempted to show up there just to see what kind of audience it *really* attracts. How to target your audience? Who is your audience? Why?

Venice communist mask

Identity = Target

You have probably all heard by now that Google’s CEO, Eric Schmidt, predicted in a Wall Street Journal interview that in the future we may be able to change our name once we have reach adulthood “in order to disown youthful hijinks stored on [our] … Read More