Tag Archives: ad

Germany Munich Contextual Advertising

Contextual Advertising I

With “advertising” most of you will associate familiar means, mediums and contexts that have been around for some while. Stuff like magazines, TV commercials and billboards. Pay attention. The density of advertising increases. Our world out there is getting plastered with more and more ads … Read More

Zurich Nerd Party

Nerd Party

The picture above shows an ad for a student party at ETH Zurich. I feel tempted to show up there just to see what kind of audience it *really* attracts. How to target your audience? Who is your audience? Why?

ease of use

Ease of Use

Which one of the ads above makes it easier to tear-off the number? The degree to which a service provider/requester can ease the process of getting in touch with a potential client? The threshold where pain points are frustrating enough for clients to refuse to … Read More