With “advertising” most of you will associate familiar means, mediums and contexts that have been around for some while. Stuff like magazines, TV commercials and billboards. Pay attention. The density of advertising increases. Our world out there is getting plastered with more and more ads … Read More →
Category Archives: Research Methods and Tools
Synthesis. Sensemaking.
The picture above shows the most important slide I created in the last 10 months: a rough outline of my synthesis and sensemaking process. The act of transforming raw data from research into design strategies and design solutions still remains a mystery for most researchers, … Read More →
Culture. Probed.
We recently experimented with cultural probes to document customer experience journeys. With a cultural probe you basically outsource the data collection process to the subjects you study. It’s a form of introspective research where you provide the means to conduct the research to the participants … Read More →
Getting From Here to There
I recently gave a presentation on the role of Design Synthesis during (innovation) projects titled ‘Getting from here to there’. Thanks to @hal1974 for inviting me to the Customer Experience Xchange and for hosting the session. ¡Muchas gracias! to the audience for the lively discussion.
Service Jammin’
I spent a weekend in Lucerne participating at the first Global Service Jam. It was an intense and fun experience and a great opportunity to meet fellow Design Thinkers in Switzerland. Highly recommended. We started off by introducing each other visually: The theme for this … Read More →
Sweet Spot
User statements as part of the exhibition „wo bisch?“ on telecommunication in the Museè de la Communication in Berne. Where is the sweet spot for communicating research data and/or insights? I’ve seen presentations and reports with 200+ pages being ignored and rejected by clients, because … Read More →
Tools of the Trade
Great for flipcharts, but for god’s sake, please don’t use them on whiteboards. They are labeled ‘permanent’ for a reason.
Visual Thinking
The contribution a researcher can make to his/her company is limited by many criteria, like asking the right questions and setting up a research agenda that can answer these questions in a timely manner, to name but a few. However, often good research gets ignored … Read More →
Drawn and Written
Whiteboard tables are something that you really get used to. Currently I am spending a decent amount of time working in a creative, whiteboard-surrounded environment. We call it the “Brand Gym” and it is the place where we teach and practice Human-Centered Design at Swisscom. … Read More →
Synthesis Synthesized
Despite silly season we had a great time during my workshop on design research synthesis at the IxDA Munich meeting. We worked in three mixed groups and we tried to visualize the synthesis process, including input/output, activities, methods and tools used, stakeholders involved, ways of … Read More →
Post-its, Patterns, Preservation
Tomorrow Monday (July 26th) I will be hosting a workshop on design research synthesis during the Interaction Design Association meeting at IDEO Munich. See the official announcement on IxDA Munich or Linkedin. Slides of the presentation will be available here after the workshop. Drop by … Read More →
Playing with Research Data
A timelapse video of yours truly using post-it notes to analyze a large set of mixed qualitative (interviews & observations) and quantitative (survey) data samples. A vertical analysis dives deep into the experience of a single participant, whereas a horizontal analysis uncovers overarching patterns across … Read More →
How to choose a subject (for any kind of thesis)
After rushing through a Bachelor or Masters program, students usually are supposed to deliver a final scientific piece of work within an extremely limited time frame. Initially one of the biggest obstacles for most students is to choose a subject area and to find a problem … Read More →
Tools of the Trade II
Photojournalist setup: Fullframe + Wide Angle Zoom accompanied by APS-C + Tele Zoom. Also: Tools of the Trade I. Since you asked: no, those are not mine.