Category Archives: Switzerland

Lausanne looking in the mirror

Mirror, Mirror

A short stopover back home. Looking in the mirror. What do I see?

Thun hungry and foolish

When you are younger…

… everything is easy. You play around as you discover the nuances of life. As you grow older you slowly start to lose it. Everything becomes overly serious. In the light of recent events I’m quoting someone who managed to balance seriousness of life/business and … Read More

Zurich Touched

Touched

The curious observer sees the pattern and asks: What does it tell me about the kind of applications this phone is running? What does it say about its user? What does all that mean for the development of mobile phones and/or apps? For further reference … Read More

Zurich Nerd Party

Nerd Party

The picture above shows an ad for a student party at ETH Zurich. I feel tempted to show up there just to see what kind of audience it *really* attracts. How to target your audience? Who is your audience? Why?

Zurich Wayfinding Signaletik

Wayfinding/Signage

An interesting presentation by Jimmy Schmid: wayfinding and signage. I always wondered who is responsible for this kind of stuff. Now I know. Actually, you can study that subject. It’s another one of those in-between disciplines. That feels somehow familiar to me. In the next … Read More

Mobile Identity

Handover

Today I used the MMS mobile ticket service of Switzerland’s railroad SBB. When you buy a ticket through the online booking system, SBB sends you an e-ticket as an MMS to your mobile phone. So far, so good. On the train the ticket collector has … Read More

Berne - Proof that you are you

Proof that You Are You

Thought for today: What does it take for you to prove that YOU are indeed YOU? To people? To companies? To machines? In what contexts?

Berne Broken Touch

Broken Touch – Slit Finger

Things can break. Often we continue to use them anyway, provided that their basic functionality still exists. Why do we keep using broken things? Maybe we don’t know how to repair them, the next repair shop is out of reach, we can’t afford to repair … Read More

Berne Connecting the Dots

Connecting the Dots

Change is good. Never stop connecting the dots. In-between is where the magic happens.

Switzerland Berne Tools of the Trade

Tools

Old school single purpose devices and their allure. It’s about quality, not about quantity. Where did we go wrong?

Berne Cultural Probe 2

Culture. Probed.

We recently experimented with cultural probes to document customer experience journeys. With a cultural probe you basically outsource the data collection process to the subjects you study. It’s a form of introspective research where you provide the means to conduct the research to the participants … Read More

Cafayate Getting from here to there

Getting From Here to There

I recently gave a presentation on the role of Design Synthesis during (innovation) projects titled ‘Getting from here to there’. Thanks to @hal1974 for inviting me to the Customer Experience Xchange and for hosting the session. ¡Muchas gracias! to the audience for the lively discussion.

Bern Swisscom Water

Brandability

The degree to which certain goods can be labeled with certain brands. Brand? Fit?

Lucerne Global Service Jam 1

Service Jammin’

I spent a weekend in Lucerne participating at the first Global Service Jam. It was an intense and fun experience and a great opportunity to meet fellow Design Thinkers in Switzerland. Highly recommended. We started off by introducing each other visually: The theme for this … Read More

Berne Wo Bisch

Sweet Spot

User statements as part of the exhibition „wo bisch?“ on telecommunication in the Museè de la Communication in Berne. Where is the sweet spot for communicating research data and/or insights? I’ve seen presentations and reports with 200+ pages being ignored and rejected by clients, because … Read More