The extent to which you are different from the others. Behavior. Needs. Purpose. The reason why we need more design research(ers). Market research identifies and acts upon optimal market and consumer leverage points to achieve success. Its definition of success is not absolute, though metrics … Read More →
Category Archives: Germany
Earthly Pleasures
Reinheitsgebot and wheat at its best. Cultures and their stereotype beverage. See also: Argentina and Mate.
Painful Paperwork
This being Switzerland, the migration process is a very thorough act that has to be prepared before crossing borders. So for my relocation into this „non-EU country“ I had to do quite some paperwork beforehand to have a seamless transit later on at the customs. … Read More →
Synthesis Synthesized
Despite silly season we had a great time during my workshop on design research synthesis at the IxDA Munich meeting. We worked in three mixed groups and we tried to visualize the synthesis process, including input/output, activities, methods and tools used, stakeholders involved, ways of … Read More →
Thermostatic Temperatures
Ever since reading Don Norman’s classic “the design of everyday things” forcing functions became one of my favorite topics. I always keep a sharp lookout for them. In the example above you can see the thermostat of a typical German shower. By default the maximum … Read More →
Post-its, Patterns, Preservation
Tomorrow Monday (July 26th) I will be hosting a workshop on design research synthesis during the Interaction Design Association meeting at IDEO Munich. See the official announcement on IxDA Munich or Linkedin. Slides of the presentation will be available here after the workshop. Drop by … Read More →














Contextual Advertising I
With “advertising” most of you will associate familiar means, mediums and contexts that have been around for some while. Stuff like magazines, TV commercials and billboards. Pay attention. The density of advertising increases. Our world out there is getting plastered with more and more ads … Read More →