Post hoc labelling or annotating any kind of interaction design is the ultimate confession that you or your organization:

• over- or underestimated the target audience – or even worse, didn’t know about them at all.
• didn’t care about good interaction design: eg. prioritizing business considerations and technology constraints over ux, usability and a relentless drive for good design.
• didn’t know how to do good interaction design: eg. not testing, prototyping and iterating with real users, no skilled or senior designers inhouse etc.

I have seen projects fail, both from a client- and agency-perspective. Why is it, that large organizations with hefty budgets, good intentions and an affinity for human-centered design sometimes struggle with the little big details?

My guess: It’s all about love.