Gargles Blasted

Pan-Galactic Gargle Blaster

Spicy: The earthly version of a Pan-Galactic Gargle Blaster at the Boxing Cat Brewery, Shanghai.

Thought of the day: for the researcher of human experience, when is time to up the ante? How can you feed extremly contextualized experience back into the design process? What are the moral and organizational limits? Is there a point of diminishing returns?