A personalized receipt I received 2’362m above sea level in the Niesen Restaurant.
What is the intention of personalized communication before, during or after transactions?
What if we factor in the perceived importance of the transaction for the buyer/seller and the social context in which it takes place?
Now twist your mind and add another layer. Think about different forms of media and their perceived appropriateness for personalization: printout vs handwritten, digital vs physical, etc.
It’s these nuances that make what we do interesting.