The Road Ahead

San Pedro de Atacama Desert

Goodbye Germany.

From 15th of October on I will work as a „Human Centered Design Expert“ for Swisscom in Berne, Switzerland.

Switzerland offers some interesting challenges for user/design-research with its multicultural and multilingual background. Furthermore it’s an exciting time to work for a telecommunication company, as they are on the verge of becoming mere data pipelines, unless they start to innovate and position themselves as service-, content- and/or experience-providers reaching beyond the technical infrastructure.

I believe that challenging your comfort zone from time to time is essential to have diverse experiences. A broad range of experiences will expand your horizon both personally and professionally.

The coming days are packed with meetings, bureaucracy of international relocation and some moments to meet new colleagues and friends – just enough time to adapt to the Swiss lingo.

It’s the journey, not the destination.

Hello Switzerland.


  1. Jens
    Posted 21 Oct 2010 at 6:48 pm | Permalink

    Looking at the road on the picture, I wouldn’t do one step forward if its not for a destination. ;) Anyways: Good Luck for the new job! Bye the way – you have the expert job now, so… ;) – it’s super hard to write a comment here. Is there some strange behaving of the arrow- or backspace-keys while text input is done? Cheers, Jens

  2. Posted 22 Oct 2010 at 6:29 am | Permalink

    Practice what you preach, right? Obviously there are some shortcuts activated with the current cusomized theme. I’ll look into that, thanks for the heads up ;)
    The picture is from the Atacama desert in Chile and I wouldn’t want to roam there too without a destination or a map at least.