My work is about studying how people use various technologies as well as micro testing innovative business models. I provide insights, ideas and prototypes for designers, engineers, marketers and entrepreneurs.
augmented advertising dystopia
written by Stephan on 22/09/2009
Picture: Spray paint advertising on a Berlin sidewalk.
Advertising is about to change. Future scenarios like those outlined by Nokia show an ideal world. Where is advertising in that scenario? Mixed and augmented reality services offer infinite layers for the bomb carpet of advertising. Sure, there are some really nice examples of augmented reality advertising campaings. Nevertheless, I guess that in the long run an ubiquitous presence of targeted advertising -more cruise missile than bomb carpet- is going to evolve. Think about RFID and GPRs enabled devices like described in Dean Donaldson’s dystopian blog post on location-based advertising.
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